Liz Truss, Steve Bannon and Tucker Carlson? A Look Inside the Ex- PM's Audition for Make America Great Again

The former UK leader, launched the first edition of her online program with a promise to reveal "those with ill intent" striving to weaken the UK, United States and European nations. Truss elaborated she would reveal how an "global web of liberal activists function to undermine the democratic process and the electorate's mandate."

"We're going to look at the Trump revolution and see how this can be accomplished in Britain," Truss declared. "Our guests will include the leading lights of the Make America Great Again campaign."

Prior to the program's debut, there was a strong advocate. "This represents the dawn of a type of political shift," said the controversial US journalist. His conservative media outlet Just the News will publish the former prime minister's new broadcasts.

Building Connections in the Conservative Media Landscape

Compatriot supporters, such as a advisor linked to Reform UK, assisted in her establish the Truss's program. The production is competent, though simple. Truss has amassed 10,000 subscribers in her first week and her first episode garnered tens of thousands of views during that week.

It is a modest start, but in aligning with Solomon, Truss is being pushed into a established political media sphere creating and spreading Maga talking points. Its obsessions include alleged censorship by the mainstream media and a desire to dismantle a shadowy government apparatus – a force that she attributes her downfall to for the abrupt termination of her disastrous time in office.

"Solomon's outlet is not well-known beyond the Maga world, but it does have gravitas there, primarily thanks to its founder, who gives commentary on pro-Trump shows like the program hosted by Steve Bannon and has even spoken with the former president," noted Professor Alex Hinton, who has extensively researched the Make America Great Again phenomenon.

A Controversial Partner

Truss's attempt to bring Maga media to Britain has pushed her closer to contentious individuals such as Solomon.

He established Just the News after criticism following accusations of pushing false stories about the President's actions in the Ukraine, as well as contentious articles about ex-ambassador to the region.

Solomon's reporting were echoed throughout the pro-Trump outlets, with Solomon serving as a common interviewee on the widely-watched Fox News show. Donald Trump endorsed the journalist's work.

He wrote the allegations regarding Ukraine in a set of articles for the outlet the political newspaper, after having been re-labelled as a columnist after colleagues complained about his work. These reports were central in Trump's demand for the officials in Kyiv to look into the Biden family in that year. Those demands culminated in impeachment charges against Trump. Senators later found not guilty the president.

Weeks after he exited the Hill in October 2019, the outlet stated it was conducting a examination of his columns about Ukrainian matters. It determined the journalist had used questionable informants and noted he "did not disclose crucial information about primary contacts in Ukraine, specifically the fact that they had been charged or were under investigation."

Entering the Ecosystem

Solomon's own TV and radio guest spots are a example of the right-wing media network Truss is entering. Solomon mentioned his support for Truss's project on a broadcast he helps run on Real America's Voice, a rightwing cable channel that is where you find the Maga influencer former adviser Steve Bannon and on which commentator Tucker Carlson also appears. She has already interviewed Steve Bannon on an early episode.

By partnering with this media figure, the former leader has become a niche participant in a broader ecosystem of right-wing publications that frequently amplify each other's content.

The journalist's podcast and Real America's Voice show have frequently included personalities such as influencer Mike Benz, a rightwing influencer whose arguments against USAID was used by the X owner as justification for closing the government body.

A Cross-Border Foray

While Truss's stilted style and political travails have invited ridicule in Britain, a number of stateside commentators are taking seriously her efforts to reinvent herself as a British branch of the Maga media.

"One must regard individuals such as her seriously, despite the fact that you may not want to take them literally," stated a former Biden White House aide, who served in the Obama White House.

"It was evident how in the last election cycle President Trump used that alternative press to get his message out. Certainly that sphere transmits and affects conversation abroad. It looks fairly obvious to me that the environment in the UK are akin to what enabled this parallel press sphere to thrive in the US."

Alan Finlayson, said the digital right-wing media sphere was already making its presence felt in Britain.

"The internet knows no borders," Finlayson remarked. "There exists a sort of atmosphere within which ideas travel – sometimes taking an extreme form and sometimes less so – but which is connected."

The academic said the expansion of the digital conservative movement in the United Kingdom recently meant the "possibility to have a increasing influence is considerable."

Cross-Atlantic Aspirations

"Liz Truss along with Nigel Farage recently were featured at the CPAC, where I saw they echoed Maga talking points ahead of the {king of Maga|

David Massey
David Massey

A tech journalist and digital strategist based in London, specializing in emerging technologies and startup ecosystems across Europe.