The platform is rolling out a new feature that enables them to reduce the amount of AI-made media appearing in their timelines. This initiative comes as the service disclosed that it currently hosts more than 1 billion AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a global rollout. This development comes amid a increase in AI content, fueled by recent video-generation tools.
The Broader AI Trend
Recent reports that almost 10% of the most rapidly expanding content creators on a competing service only show content made by AI. A significant portion of this material is deemed mass-produced AI material, a term for inferior, bulk-generated content that is often illogical or surreal.
“We know from our community that many people like content produced via AI tools, ranging from digital art to informative clips, and we want to provide users the option to increase or decrease of that, based on their own likes,” stated a spokesperson.
Volume and Proportions
The platform disclosed that there are currently 1.3 billion videos on its network identified as AI-generated. In total, in excess of 100 million videos are uploaded to the app each day, making AI-generated material a limited portion of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of artificial media they watch by opening the topic control setting in the application and choosing AI-made media. Other topics that currently be adjusted under the filter encompass news, fashion, cosmetics, and dance.
Platform Guidelines
The platform’s rules oblige creators to tag “realistic” artificially created content, and it prohibits dangerous fake videos of celebrities or crisis events. Any believable AI-generated clip that is unmarked can be taken down under its terms of service.
Furthermore, the service will henceforth apply an artificially created watermark to content created with its proprietary AI systems, or detected by an cross-platform project for spotting content made by AI. This measure is designed to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
The company is additionally launching a $2m educational fund for specialists and groups to produce informative material about responsible artificial intelligence. This initiative will support non-profit groups focused on educating coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, amid controversy over plans to make redundant numerous review team members in the United Kingdom. TikTok is set to eliminate a significant number of roles in its user protection team in its British office, with worker representatives and internet security professionals expressing worry that humans are being replaced by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can safeguard staff by eliminating the most graphic content before it is viewed by staff. The platform stated a notable drop in shocking and graphic content reviewed by safety staff over the past year due to the use of its machine learning processes.
“We think that it’s essential to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to limit contact with dangerous material as quickly as possible, which is where a lot of the machine support is proving valuable work at speed.”
